Business Magazine is the first Albanian media dedicated to entrepreneurship, technology, innovation and personal development.

This brand refinement updates, adapts and creates a new brand presentation, aesthetics and typography - across print and digital formats. The concept behind it creates a grid-based system to organize content, ensure readability and ease of navigation. Incorporating ample white space to provide breathing room and enhance the overall aesthetic appeal, by also utilizing visually appealing elements such as infographics, illustrations, and high-quality images to support and enhance the editorial content. A comprehensive set of brand guidelines was also compiled, outlining the proper usage of the logo, typography, color palette, and other visual elements.