The Ministry of Transport, Construction, and Marine Economy (Poland) along with Ernst & Young commissioned a visually compelling brand identity for their initiative supporting Polish Functional Areas in developing Sustainable Urban Mobility Plans. A strategic, minimalist approach guided the design, ensuring clarity, functionality, and visual appeal. The identity features clean lines, geometric balance, and urban-inspired patterns, reflecting movement and connectivity. The logo, influenced by directional arrows and Poland’s national colors, symbolizes guidance, collaboration, and accessibility.